An influencer is an individual who has the power to influence the purchasing decisions of their followers through their presence on social media and other online platforms. Influencers are often individuals with a large and engaged following on platforms such as Instagram, TikTok, and YouTube, and they may focus on a particular niche or topic such as fashion, beauty, fitness, or travel. Influencers are often seen as thought leaders or experts in their field, and their followers trust their recommendations and are more likely to make a purchase based on their endorsement. Many businesses use influencer marketing as a way to reach a large and engaged audience through partnerships with influencers.

There are several benefits to using influencer marketing as a part of your business's marketing strategy. Some of the main benefits include:

1. Reaching a targeted audience: Influencers have a large and engaged following that is interested in the niche or topic that the influencer covers. This means that businesses can reach a targeted audience that is interested in their products or services.

2. Increasing brand awareness: Partnering with an influencer can help to increase brand awareness and visibility, as the influencer's followers are exposed to the business's products or services through their endorsement.

3. Improving trust and credibility: Influencers are often seen as thought leaders or experts in their field, and their followers trust their recommendations. By partnering with an influencer, a business can improve trust and credibility with their target audience.

4. Driving sales: The goal of influencer marketing is often to drive sales, and research has shown that it can be an effective way to do so. Influencer recommendations are often seen as more trustworthy than traditional advertising, and followers are more likely to make a purchase based on an influencer's endorsement.

5. Cost-effective: Influencer marketing can be a cost-effective way for businesses to reach a large and engaged audience, as it often requires a smaller budget than other forms of advertising.

There are several factors to consider when choosing an authentic influencer marketing agency:

1. Research the agency: Look for reviews and testimonials from other businesses that have worked with the agency.

2. Consider the agency's experience: Choose an agency that has a proven track record of successful influencer marketing campaigns.

3. Look for specialization: Consider an agency that specializes in your industry or niche, as they will have a deeper understanding of your target audience.

4. Evaluate the agency's network of influencers: Choose an agency that has a strong network of influencers in your target audience.

5. Consider the agency's communication and collaboration style: It's important to work with an agency that is responsive and communicative, and that is willing to collaborate with you to achieve your marketing goals.

6. Review the agency's contract: Make sure you understand the terms of the contract, including any fees, cancellation policies, and the scope of work.

7. Trust your instincts: Ultimately, choose an agency that you feel comfortable working with and that you trust to represent your brand effectively.

Your Project Manager will be in touch with you regularly. They’ll keep you updated on what is being worked on and what has been achieved each month.

You can speak to your Project Manager via email or phone (or both, if you prefer). They’ll always be there to help you. Just pick a frequency schedule that suits you and they’ll stick to it.

Each month you’ll get a report from the team explaining what has been accomplished. The report will tell you what we’ve done and how it brings your business closer to your goals.

We’ll also include suggestions on further improvements we’d like to make to your campaign — with your approval.

The cost of influencer marketing can vary widely depending on a number of factors, including the size and engagement of the influencer's following, the platform on which the influencer is active, the length and complexity of the campaign, and the industry in which the business operates.

Generally, influencers with a larger following and higher engagement rates will command higher fees. Influencer marketing campaigns on platforms with a larger user base, such as Instagram and YouTube, may also be more expensive than those on smaller platforms.

The cost of an influencer marketing campaign can range from a few hundred dollars to tens of thousands of dollars, depending on the specifics of the campaign. It's important to carefully consider your budget and marketing goals when determining how much to invest in influencer marketing.